Do your knees crack?

The second product line for the packaging illustration project was for Joint help... so I came up with a woman in a yoga pose, highlighting the major joints.

Here is the original concept sketch on a thumbnail of the packaging shape. One of the main ingredients in the product was derived from wool ;) so a later sketch showed a woman, in a yoga pose rising above a fluff of wool. Yeah, wool.

Neither of these sketches would make it to the final illustration.