Do your knees crack?

The second product line for the freelance project was for joint help... so we came up with a woman in a yoga pose, highlighting the major joints.

Here is the original concept sketch on a thumbnail of the packaging shape. One of the main ingredients in the product was derived from wool (how interesting!) so a later sketch I made showed a woman, in a yoga pose, rising above a fluff of wool. Yeah, wool.

Neither of these sketches would make it to the final illustration.